What is search engine optimization? It's the
process of improving a websites position in the search engines
for targeted search terms. The reality is that unless your website
is on the 1st page of the search engines like Google, Yahoo and
MSN for search terms that consumers use when searching online
for your business, your website will not be found. If your business
is like other businesses, the majority of your customers are based
on referrals. However, there are thousands of people each month
who are looking to hire your services by finding them on the Internet.
What are these consumers typing in to find you? That is the single
most important question and is the foundation for an Internet
marketing stategy that will generate new business via the Internet.
Our SEO process begins with an in depth evaluation of your firms
goals for new client generation. After finding out what kind of
business would like to generate, we do in depth keyword research
to make sure your site will be optimized for the most popular
keywords and keyphrases that consumers are typing in when trying
to find your type of business. After all, it does you no good
to appear for search phrases that nobody is typing in, right?
However, if your website is highly visible for targeted search
phrases that are commonly searched for on the Internet, then you
will have the opportunity to land those clients.
Keep in mind, having high visibility on search engines like
Google, Yahoo and MSN does not mean you will have success. Having
high visibility is crucial to success but it's only one of three
critical elements you need. What else do you need to maximize
your chances of turning visitors into new clients ? An impressive
website design and compelling content that convinces a visitor
to contact you. Those other two factors are critical in maximizing
your potential for picking up new clients via the web.
Contact us anytime for a free website
analysis and consultation.